The Development of the Competency of “Cultural Awareness and Expressions” Using Movie-Induced Tourism as a Didactic Resource

Competence in “Cultural awareness and expressions” requires very stimulating activities for its development, cinema can be used as an interesting enhancer of educational action. The potential the so-called movie-induced tourism, which has increased recent years thanks to impact major productions such Lord Rings, Star Wars or Game Thrones, could bring extra motivation when developing any competency including aforementioned one. This article aims suggest some keys on film tourism a didactic resource how destinations might capitalize it through entrepreneurship. In doing so, establishments located within carry out projects this sense work competence expressions”. Thus, example programming will offered based creation new tourist businesses take advantage Rings saga filming San Juan de Gaztelugatxe (Vizcaya, Basque Country, Spain).